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Marketing during a recession Marketing Articles | April 18 Solo gli utenti registrati possono vedere i link!
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, 2012
Customers want value for money and will be prepared to pay more for your product if they gain?significant benefits or advantages.?Customers want to know what?your product or service?can do for them...
Customers want value for money and will be prepared to pay more for your product if they gain?significant benefits or advantages.?Customers want to know what?your product or service?can do for them, not just how it works. You need to clearly communicate the benefits, not the features.
The key to communicating the benefits of your product or service is to look at them through the eyes of the person you are selling to. The more you know about your customers' needs, the easier this will be. Customers need to know, "What's in?it?for me?" ?
Businesses and consumers don't buy on price alone. If you want proof, look out the window at the cars that drive by, or look at the clothes that people are wearing, or the mobile phones or electronic devices that people use everyday - they are not all using the cheapest goods and services on the market.
The 2011 Superbrands survey revealed that consumers are sticking with high-profile brands they believe represent the best in their fields, despite often coming with a price premium. The survey asks people to judge which brands are considered best for quality, reliability and how easy it is to distinguish them from their competitors. A luxury Germany car manufacturer was voted the number one best-loved UK consumer brand. Second was a famous luxury watch brand. Not exactly low price products!
A feature is about your product. ?A benefit is about your customer. Features don't sell products or services, they just talk about the finer details and most people don't care about features unless they're experienced in buying the specific type of product you're trying to sell.
The challenge for businesses is to ensure that their marketing and advertising for their products and services communicate the real benefits to their customers. Benefits tell people what results they can get from using your products or service. They explain how people will feel when using your product or the time they'll save from buying from you instead of buying from your competitors.
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Encryption Software Market 2018 – Global Industry Size, Industry Share, Market Trends, Growth and Forecast to 2026
by charliegefen · February 20, 2019
The global encryption software market is expected to witness robust growth, expanding at a CAGR of 15.3% during the forecast period from 2018 to 2026. The projected growth is largely credited to rising concerns with respect to the data security. Encryption is a process used to make data secure so that the probability of it being intercepted by an unauthorized person becomes minimal. In a bid to improve data security and boost business proficiency, encryption solutions are witnessing incremental adoption among business organizations across different industry verticals.
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Encryption software also facilitates protection of confidential information stored in a database and data in transit according to the security and compliance requirements of an organization. Large number of business organizations worldwide are embracing encryption solutions for addressing the growing concerns related with the data privacy and to abide data safety compliance regulations.
Encryption software empowers organizations to enhance the security of their archived and backup data that resides on their storage systems. Compliance regulations coupled with proliferation of publicized data loss is driving the need for customers to encrypt their data-at-transit and data-at-rest. Additionally, increasing amount of cyber-attacks and consequent demand for advanced security solutions to safeguard confidential data is other major factor augmenting the growth of encryption software market.
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With continual surge in the number of data thefts, breaches, and increased penetration of mobile devices, end-point security has become one of the key considerations for business organizations worldwide. Increasing use of mobile technology has enhanced the adoption of encryption services and solutions for controlling and securing data from risks of thefts. In addition, the on-going trend of bring your device (BYOD) policies at work have elevated the risk of data loss among organizations. This in turn is spurring the implementation of encryption software essential for securing data transmission.
The use of encryption software has grown incrementally over the last few years. This software is deployed for encryption of data in the file systems and databases and for data being transferred over internal and public networks. On the other hand, lack of skilled workforce and complexities involved in the management of encryption keys is expected to somewhat restrain the growth of the encryption software market, especially in the first half of the forecast period.
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The global encryption software market is segmented on the following basis:
By Component Solutions Services By Deployment Type On-premise Cloud By End-use Vertical Aerospace & Defense Banking, Financial Services and Insurance (BFSI) Government and Public Utilities Healthcare IT & Telecom Retail Others (Education, Manufacturing, Media and Ent. Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
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Solo gli utenti registrati possono vedere i link!
Registrati o Entra nel forum! |
Solo gli utenti registrati possono vedere i link!
Registrati o Entra nel forum! |
Solo gli utenti registrati possono vedere i link!
Registrati o Entra nel forum! |
Solo gli utenti registrati possono vedere i link!
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| Businesses and consumers don't buy on price alone. If you want proof, look out the window at the cars that drive by, or look at the clothes that people are wearing, or the mobile phones or electronic devices that people use everyday - they are not all using the cheapest goods and services on the market. |
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